Develop > Presentation layer > Customize marketing > Marketing customization: Management Center
Customize triggers, targets, and actions
To provide business users with more options for Web and Dialog activities, you can create new triggers, targets, and actions to use in the Activity Builder for the Marketing tool. You can also change the behavior of existing triggers, targets, and actions.
- Add a new trigger, target or action
Add a new campaign element to the Activity Builder if the default campaign elements do not meet the business needs. You can then use the new campaign element in marketing activities.
- Changing the name of commands used in behavior rule matching
Certain triggers, targets and actions have behavior rules defined in their campaign element templates that detect events. The marketing services detect that the event has occurred by matching a page URL command or a controller command. If the site uses command names that are different from the default WebSphere Commerce command names, then specify the site's command names in a custom configuration file so that the triggers, targets and actions work properly.
- Changing the behavior of an existing campaign element by customizing its template
Certain details about how a trigger, target, or action works are defined in the campaign element template definition for the trigger, target, or action.To change any details in the existing campaign element template definition, create a customized campaign element template definition with the same name and any changed parameters. Then register the customized campaign element template in the DMELETEMPLATE table. As a result, the marketing services will use the customized template instead of the default template.
- Changing the daily scheduled time for marketing triggers and lists
You can change the time of day that the SendMarketingTriggers scheduled job processes daily check Dialog activity triggers, and generates best-seller and top-browsed lists. By default, this happens at 2:00 a.m. each day. If this time is not appropriate, you can create a customized version of the wc-admin-component.xml file to specify a different time of day.
Related tasks
Customize the palette and template picker contents
Customize e-Marketing Spot behavior
Work with the marketing component configuration file
Customize the Marketing tool to display catalog entry recommendations from an external system