Operate > IBM Management Center for WebSphere Commerce > Marketing tool


Work with Web and Dialog activities

Web and Dialog activities are managed by Marketing Managers. They are used to deliver brand or promotional messages to customers through a variety of methods, such as displaying the message on store pages, or sending a message using an e-mail or mobile text messaging.


Related concepts

Marketing tool

Web activities

Comparison of Web activities and Dialog activities

Dialog activities

Activity Builder

Activity building blocks: triggers, targets, and actions


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