Customize marketing
- Marketing customization: Management Center
There are many aspects of the Marketing tool that you can customize to suit the business needs of the site. For example, you can customize Web and Dialog activities, the Activity Builder user interface, e-Marketing Spots, and customer segments. Customization is supported for both the Marketing tool user interface and the marketing services.
- Add an e-Marketing Spot to a store page (WebSphere Commerce Accelerator)
- Add an e-Marketing Spot to a store page (Management Center)
- Add a content spot to a store page
- E-mail activities and custom activity template JSP files
E-mail activities allow business users to deliver news and promotions to customers using e-mail. This enables business users to reach customers who may not have visited the site in some time, or to keep regular customers up to date regarding up coming events or products.
- Work with Product Advisor
- Marketing subsystem