Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with marketing experiments
Creating marketing experiments
Marketing experiments ensure that the brand and promotional messages are as effective as possible. You can create experiments in slightly different places in a Web activity that test different elements.
- Create content experiments
Content experiments display different messages to customers to determine which message is more effective at driving sales. These messages can include marketing content, promotion recommendations, category recommendations, catalog entry recommendations, or merchandising associations. function popup_window( url, id, width, height ) { popup = window.open( url, id, 'toolbar=no,scrollbars=no,location=no,statusbar=no,menubar=no,resizable=no,width=' + width + ',height=' + height + ',left=,top=' ); popup.focus(); }
- Create e-Marketing Spot experiments
E-Marketing Spot experiments display the same marketing message in two or more different E-Marketing Spots. You use e-Marketing Spot experiments to determine the best location on the store pages for the marketing message. For example, you could display the same advertisement for patio furniture on the home page and on the shopping cart page to see which location gets better results.
- Create segment experiments
Segment experiments display marketing content to different customer segments to determine which segment is a better target for the message.
- Create Web activity experiments
Web activity experiments display different marketing activities, including content, targeting different customer segments, in the same e-Marketing Spot to determine which Web activity is more effective at driving sales.
Related concepts
Experiment statistics collection and calculation
Related tasks
View the statistics of an experiment
Select the winning path for an experiment
Changing marketing experiments
Suspend or resuming experiments
List activities with experiments