Administer > Overview of administering a WebSphere Commerce site > Organization Administration Console > Roles
There are several operational roles in WebSphere Commerce.
WebSphere Commerce supports the following operational roles:
The following table describes each role and the business model each role can work within.
Role Description Business model Seller The Seller supervises the overall store objectives and management, in addition to tracking store sales. The Seller is also responsible for store wide functions such as defining shipping charges, and opening and closing the store. The Seller role is equivalent to a merchant in the consumer direct model, a manufacturer in the B2B direct model, and a distributor or other owner in the Reseller Hub. The Seller has access to all WebSphere Commerce Accelerator capabilities. Consumer direct
Logistics Manager The Logistics Manager, sometimes called the Shipping Manager, manages and negotiates bulk freight/shipping from carriers to warehouse, and to individual customers. B2B direct
Operations Manager This role manages order processing, ensuring that orders are properly fulfilled, payment is received, and orders are shipped. The Operations Manager can search for customer orders, view details, manage order information, and create and edit returns. For the reseller and extended sites models, this role is responsible for customer service, and oversees customer service in the other models. Consumer direct
Receiver The Receiver receives inventory at the fulfillment center, tracks expected inventory records and ad hoc receipts for ordered products, and receives returned products as a result of customer returns. Consumer direct
Returns Administrator The Returns Administrator manages the disposition of returned products. Consumer direct
Pick Packer The Pick Packer picks products from fulfillment centers and packs the products for shipping to customers. The Pick Packer also manages pick tickets and packing slips which are used to confirm shipment of products during order fulfillment. Consumer direct
Organizational management roles
Business relationship roles
Product management and merchandising roles
Technical operations roles
Customer service roles