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Marketing Event Monitor for WebSphere Commerce Accelerator

For sites using WebSphere Commerce Accelerator, the Marketing Event Monitor captures statistics generated by the marketing campaigns. The statistics provide insight into the relative success of the various campaigns and individual activities. You can view a snapshot of the current statistics through the WebSphere Commerce Accelerator.

Deprecated feature:

They are also captured to show the effectiveness of the Product Advisor shopping metaphors.

The Marketing Event Monitor collects statistics for the following:

The Marketing Event Monitor also compiles a detailed log of the campaign events generated during site usage. Each time that a campaign event takes place, the log is updated with the page requested, the e-Marketing Spots displayed, and the activities used to generate the content. This log is captured in the CPGNLOG table in the WebSphere Commerce database, and is processed by WebSphere Commerce Analyzer, which generates reports based on the collected data.

The Marketing Event Monitor can also track of the relationship between orders and the customer segments to which the customer belongs. Each time that a customer places an order, the log is updated with the orders_id and mbrgrp_id. This log is captured in the ORDERMGP table in the WebSphere Commerce database.


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